Understanding Google Analytics Goals

Google Analytics goals empower you to track conversions and define significant events. You can use those events with your marketing initiatives that lead visitors to your website. Relative influence of each and every page on your website can also be measured using the events. Simply put, goals immensely help you to understand the behavior of your site’s visitors and the effectiveness of your marketing efforts.

In Google Analytics, a page is defined as a goal. It is the page that is visited only after performing a desired action. For instance, a receipt page that is displayed after buying an item or a thank you page exhibited after subscribing to your email list etc.

To set up your goals, you need to visit your Google Analytics standard reports and then click on the top right button marked “Admin” followed by a click on the “Goals” button. From the Goal sets you see, click “+ Goal” to create a new goal. You can use goal sets to group your goals easily.

While setting a goal, name it so that you can remember what specific elements are tracked under that goal. You can control the functioning of your goals with “active” or “inactive” options. You can’t delete a goal but you can turn a goal off by selecting “inactive” and deactivating it.