What Is Better For Your Mobile Site-AMP Or Responsive Web Design
Mobiles and smartphones are now a preferred way through which customers shop for a range of products as well as services on the internet. All businesses which operate online, fully understand that the content needs to be displayed quickly and correctly on the smartphones and mobile devices as well. Mobile web design and optimization is in-itself a challenging and intriguing task as different smartphones have different screen sizes and the internet speeds also vary. Google, the leader in web search, prefers websites and web pages that have been optimized for mobiles. Hence the right kind of mobile optimization can bring you much more traffic and consequently greater revenues.
AMP or Accelerated Mobile Pages and RWD or Responsive Web Design are the 2 frameworks available when we wish to make our websites and web content more friendly and lucrative for the mobile users. Here is a peek into the 2 frameworks.
Accelerated Mobile Pages
Because of their extensive benefits, the AMP web pages offer an incredible usage delight to all consumers, and benefit the online businesses. They are also much appreciated by the customers and users, who can search and browse for the things they need, in much lesser period of time. The AMP pages may work like Facebook Instant and are available for a number of advertisement networks around the world. The fast loading of web pages directly leads to an increase in web traffic, and greater sales. Most customers abort their online shopping operations because of the slow loading of web pages. AMP pages keep the customers engaged. They also provide a better web shopping experience to the customers and make them come back to it again and again.
Responsive Web Design (RWD)
AMP for mobile
AMP can deliver the web content in very less time, a benefit that cannot be offered by RWD. It hence provides a better and more convenient mobile surfing experience to all users. AMP can also reduce the web page size and can deliver the content in a very mobile friendly way. AMP is also known to provide greater retention rates, as the fast loading times are quite preferredby mobile users. AMP hence is quite problem solving in character, and when it comes to business websites, it is a sure shot way to achieve the goals.
AMP should be preferred when you want to attain greater revenues by optimizing your web pages for the mobile users. While Responsive Web Design has its own benefits, it cannot deliver the desired speed, which the modern customer prefers. J2tmedia Web Solutions is a leader in web design and web optimization. The website can redesign or integrate the AMP framework in your business website and mobile site at a very affordable cost.